Body lotion is definitely one of those products where you really get what you pay for. The more expensive the body lotion, usually the better the product. Back when I was ballin', I used to prefer Jergen's Skin Smoothing Cellular Renewal Moisturizer or Olay's Quench Daily Lotion Plus Shimmer. But now I have been using a cheaper alternative--Equate's Cocoa Butter Conditioning Body Lotion. It's not the best but it gets the job done. In other words, expect to reapply. And the best part is that you get a full 10 ounces for about a dollar and a half. If that's not being a frugalisto, I don't know what is.
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